Our First Time!
In the early stages of dreaming up BlueAvocado, before our mission of “Do Good. Get It Done” became our battlecry, we came together as 3 women with completely different styles and sensibilities. We have grown and learned about one another in ways we could have never imagined. And just when we thought we knew each other the best, we were faced with our first gift show.
Below are a few highlights. Now let me preface that the following portrayal is from my (paige) perspective. And let me just put it out there that as a Jew at a trade show (with a little bit of princess in her), I was so far outside of my comfort zone that the anxiousness building up to this show was almost unbearable. But I embraced the adventure and recognized that Mercury was in retrograde and headed in, faith first!
While the initial departure was a little shaky beginning with me crashing my passenger side mirror exiting my garage, we experienced some immediate big moments. Missy specifically conquered her fear of I35 corridors as she drove the UHaul the entire way from Austin to Dallas. Granted she was white knuckling it and in cold sweat the entire time, but SHE DID IT!
While we did in fact re-design our booth at least 3 times (thanks to some helpful feedback from our neighbors), it was clear Missy and I needed some support in reeling in customers. For whatever reason, the smell of fresh baked cookies via Tiff’s Treats didn’t close the deals on their own. Lucky for us, Amy arrived soon after and in no time we were all closing deals and literally getting it done! Then the rest of the team came swooping in, and it was clear – BlueAvocado had made its mark on Dallas Market ’09!
As the show comes to a close, we are humbled by the moments of sheer delirium coupled with unexpected successes that created a roller coaster ride we will all remember. There were many lessons learned and amazing connections made. Having achieved the goals and metrics we set forth, we step back in a moment of gratitude for an amazing team and spirited customers that helped to make our first gift show a success. The Dallas Gift Show has fueled a new BlueAvocado spirit that will propel us onward to future trade show success. Expo West – here we GRO!!!

