Confessions: Outing Our “Inner HSN”!
Editor’s Note: The following opinions are explicitly representative of Paige only. Missy and Amy (thankfully) would never be caught dead coming clean with such confessions below.
I remember the day clearly. Earth Day – 2008. We had just completed the first official version of our business plan and begun to circulate it amongst potential angel investors. I was home channel surfing and found myself in a green programming dream. As a stereotypical “thirty-something female LOHAS consumer” I was a sucker for how this new wave of sustainability had taken on a sudden hip new theme as 30 Rock, Oprah, and other media outlets embraced a new approach to green messaging. Suddenly I found myself on HSN – my heart stopped. Not only had it looked as if they had gone through a new re-branding effort that immediately caught my eye, but I saw that some of my favorite brands were scheduled to be featured. It was at that moment, deep in my core, I knew – BlueAvocado MUST be on HSN.
Now first you may ask why would I even recognize that HSN has re-branded? Well, I can’t hide it anymore – I HEART HSN. Perhaps it is the genetic obsession with infomercials we watched while growing up (I am convinced that my father is the first man ever to purchase exercise equipment from TV almost 20 years ago – the Nordic Track), or maybe it is the fact that I am sucker for some good ole’ innovation and the unique spirit of all things entrepreurial. Regardless – I am fascinated and hooked.
It took a period of incubation and some amazing tenacity on the sales front, but a few months later our sales rep had called and the initial first contact at HSN had been made – and there was interest!!
Fast forward almost a year and half after that first “green” HSN moment in my living room, and our dream has manifested into a reality. So as we make our debut on HSN today, I am beyond excited to absorb every aspect of this fascinating subculture of American consumerism. We are joining a long legacy of entrepreneurs and inventors, and we are humbled to be part of this new family. Check our twitter feed for the latest updates and join us as we all “OUT OUR INNER HSN”!!
