It should come as no surprise that we have some SERIOUS crushes at BlueAvocado. Whether it is a good ole’ fashion brand crush like Method, or girl crush on our newest inspiration Michelle Obama, or even a business crush on our marketing partner TKO - they all have our hearts in one way or another. And of course our true love - Schlumpy! Let’s face it, we got a lot of love to give.
So when brainstorming how we could possibly share our love and gratitude with our friends, retail partners, and customers, we just had to be as overt as possible in expressing ourselves. So when our “BlueAvocado Hearts Me” buttons hit the street we were thrilled to see people wearing it with pride. But what we quickly came to realize, is that people were mistaking our BlueAvocado logo for an eye. So what people are reading is “I Love Me.”
This was officially pointed out to me when I was wearing the button while picking up my morning coffee at my coffee crush spot LIFT, and the barista pointed out how he appreciated my healthy self-esteem. And for a girl who has been reading books on affirmations and the art of manifesting pretty much since birth, this was an unintentional dream realized! It simply doesn’t get better than seeing some of our greatest fans walking around promoting their own self esteem. And in a time when so many of us are having such tremendous expectations of ourselves, a little self-love (or BlueAvocado love), however you wish to view it, can’t be a bad thing.
So button or not, take a moment to look in the mirror, and say the words - I Love Me! Or not (we get it is awkward), but you gotta at least get a giggle (even for those who aren’t natural gigglers:-)
big BIG luv! paige
