Meet The Team
Amy George, Founder and Chief Ozone Officer
Throughout her 20 year career, Amy has used creativity and business to deliver social, environmental and economic impact. She has worked with global Fortune 500 firms to reduce millions of metric tons of carbon dioxide emissions annually, helped to increase loans for micro-entrepreneurs, and improved the viability of local farmers by helping to launch the Sustainable Food Center's downtown farmer's market in Austin. Amy has focused on building systemic change that delivers compounding results. At BlueAvocado, she has helped create a "One Planet" business model built with impact at its core, and an understanding that we are part of an ecosystem - from energy to customers.
My Green Journey is About: Building a company and a brand based on delivering impact - whether its the waste we avoid, or the energy we save, or the women entrepreneurs we invest in or inspire, its the results we make that matter. That is the legacy we want to leave.
Most Proud Of: My mom. She thought I was wasting my brainpower - just making bags. She is famous for saying, "You could have been a doctor or a lawyer." Then she saw our first system of bags, and she got it. We aren't just making bags, we're making a difference. She is my biggest fan, and carries her Pods in her purse and her Big Chil in her trunk, and has lots of ideas of all the other ways we need to green her life. She loves to remind me: "There is just so much we need to do!"
Favorite Quote: "We cannot do everything at once, but we can do something at once." ~Calvin Coolidge
Paige Davis, Founder and Chief Inspiration Officer
Paige brings 15 years of experience in sustainable branding, entrepreneurship, social media, ecommerce, and partnership development. Having worked with several start-ups in the Bay Area including Organic Inc. and working with Fortune 500 companies build first generation commerce sites, Paige then went on to serve as a co-founder of a local pilates studio in Austin, Texas. Paige assures BlueAvocado’s business model inspires a pathway that clears through enviro clutter and guilt and infuses engagement marketing and sustainability awareness into all aspects of the business and communication efforts. As the world continues to change at the rapid pace it does, we can no longer deny that we can each make a difference, the question is how. For Paige, BlueAvocado is the first step to "how."
My Green Journey is About: Changing the planet from the inside-out. That means reinventing every little thing I do, make and consume. Tapping into my background as a certified Pilates trainer, I see the body-mind connection in every action, and live for those sweet moments of transformation.
Most Proud Of: Receiving the following customer email after she received our product: “Thank you for proving that woman can save the world. I am happy to support your mission statement and goal for ridding our world of plastic bags. Thanks for all you do!” Sometimes we all need a little reminder of why we do what we do, and for me, it is our BlueAvocado family.
Favorite Quote: "It is simple. We are where we should be, doing what we should be doing. Otherwise, we would be somewhere else, doing something else." ~Richard Stine
Melissa Nathan, Founder and Chief Innovation Officer
For Melissa - BlueAvocado is about the people. It is about starting a business with women she loves, creating a community of people that care, and most important finding joy in coming together. Prior to starting BlueAvocado, Melissa's varied career included roles in presidential politics both across the country and inside the White House and as Chief of Protocol for the US Ambassador in Mexico City. Melissa brings over 20 years of marketing, non-profit and international business experience to her founding role as Chief Innovation Officer. Residing in Austin, Melissa is wife and proud mother of two.
My Green Journey is About: Treating the world the way I love to be treated — with kindness, compassion and lots of good mojo. As a mom of a seven and five year old, my big "aha" was about proudly accepting the fact that I'd rather have a clean conscience than a spotless kitchen. So my journey is not about being militant, it's about being mindful. Ohmmmmm.
Most Proud Of: Our strategic secret weapon - the "chil factor" - head to toe goose bumps means we are a go!
Favorite Quote: "There are two ways of spreading the light: to be the candle, or the mirror that reflects it." ~Edith Wharton
Felix Chavez, Vice President Operations
Felix Chavez brings more than 20 years of experience in retail sales, operations, inventory management and production to his role as VP of Operations. Formerly he served as VP of Sales Operations with Helen of Troy, an El Paso, Texas headquartered developer, manufacturer, and distributor of personal care and housewares and consumer products. Under his leadership at BlueAvocado, he oversees profitably and COGS reduction, management of fulfillment facility, production, and sales operations to meet market demands, and improve customer service through on time delivery, production quality and compliance.
My Green Journey is About: Creating a supply chain that provides sustainable profitability and working with a group of women entrepreneurs that are truly passionate about changing the world for good.
Most Proud Of: Delivering product on time.
Favorite Quote: "Be yourself; everyone else is already taken." ~Oscar Wilde
Martha Landry Hightower, Creative Director
Martha brings 10 years of product design, development and merchandising work from her time spent working in New York City for various mens and womens fashion labels with distribution into mass, luxury and celebrity collections. With a true love of creating cross generational prints and functional product design that can bring style while also doing good, she has found a great home with BlueAvocado.
My Green Journey is About: Slowing it all down and finding the peace that comes with finding new ways, everyday, to make the world less disposable.
Most Proud Of: Pulling closed the moving truck door on my frantic life in NYC to find peace and tranquility in Austin, TX. I am a better person for it.
Favorite Quote: "You can't have everything... Where would you put it?" ~Steven Wright
Angie Blankenship, Green Sales Operation Coordinator
As a long time believer and new addition to the BlueAvocado team, Angie brings 15+ years experience in a retail background. Having worked for The Container Store for 13 years, Angie is an expert in company operations and organized approach to processes. She has extensive knowledge in buying, operations, distribution, sales, marketing, merchandising and photogram planning. She also has a passion for social media, e-commerce, product design and development. Angie is instrumental (and inspirational!) in supporting sales and customer service engagement at BlueAvocado.
My Green Journey is About: Making conscious choices each and every day to reduce my carbon footprint on Mother Earth. I achieve this by asserting a lifestyle that is lived as organically as possible through mind, body and spirit. Living this way creates a contagious consciousness amongst those closest to me and empowers change.
Most Proud Of: I have several proud moments, but one that gave me chills upon completion within the last few years, was in accomplishing my first Triathlon. Accomplishments are limitless when we believe in ourselves!
Favorite Quote: "Be impeccable with your word. Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love." ~Don Miguel Ruiz
Alain Denis, Senior Production, Account and Design Manager
Alain brings more than 20 years of experience in design, development and production from the outdoor, cycling, home and housewares industries. Emphasizing innovation, functionality and design, he creates products that people love to use and that will help change the world one usage at a time.
My Green Journey is About: Having two young children, I want them to grow up in a greener environment. Creating green products made from post-consumer waste is the first step in reversing the effects of global warming and saving the earth for my kids.
Most Proud Of: In my free time I train and compete in triathlons, my proudest moment probably came when I finished my first Half Ironman and saw my wife and kids at the finish line. Nothing feels better than completing something and having your support crew there to celebrate.
Favorite Quote: “I firmly believe that any man's finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle - victorious.“-Vince Lombardi
Shaun Martin, Marketing Associate
Though she may be “green” Shaun is using her BA in Graphic Design to help make an impact. A new addition to the BlueAvocado team, Shaun is hoping to bring an eco-conscious focus to marketing. Shaun comes from a traditional print design background and has experience in graphic design, publication design, advertising, packaging and product photography. With a love of learning and personal growth she has come to enjoy marketing strategy as well as creating something visually beautiful.
My Green Journey is About: Exploration. My green journey is about exploring local culture and trying to leave a small footprint behind as I do it. From going to the local farmer’s market to buying from local vendors and restaurants everyday is an exploration in how to stay local and keep green.
Most Proud Of: Graduating college with a degree I really love and get to use. After sixteen years in school it is an amazing feeling to close that chapter and move on to making the world a more beautiful place.
Favorite Quote: "The human race has only one really effective weapon and that is laughter" ~Mark Twain